MEETING SOLUTIONS INC
Strategy & Brand Evolution
Full rebrand and fresh creative direction for a venture capital event powerhouse.
MSI has been delivering elevated event experiences for 27 years, operating across 17 countries with over 5,000 events and one million attendees to their name. Built on bespoke solutions and a 100% referral business model, MSI has earned its reputation as the go-to event strategy partner for some of the most influential names in venture capital and beyond.
As MSI stepped into a new chapter, they chose us to lead their creative transformation. We rebuilt their brand from the ground up, sharpening their positioning and bringing a fresh visual language to every touchpoint that reflects where the firm is headed.
SECTOR
Event Strategy & Production
TIMELINE
8 weeks
WORK
Podcast Design Strategy, Visual Identity, Branding, Web UX/UI, Social, Audiograms, Storyboarding
Built For the Next Chapter
MSI didn’t need a cosmetic refresh. They needed a brand system that could carry the weight of their legacy while signaling a bold new direction. We approached the rebrand with the same precision and discipline MSI brings to every event they produce, building a visual identity that honors 27 years of excellence and positions the firm for the next 27.
Midnight
141B4D
Berry
C63663
Porcelain
27232C
Moss
0A3F2A
Seafoam
66D89A
Rust
C24F14
Brick
C62A32
Plum
80225F
Orchid
9E6AEC
By the Numbers
$20B+
Events produced
18
Attendees
17
Countries
2.6K+
Years in Business
Conclusion
MSI has spent 27 years building a reputation that needs no introduction in venture capital circles. The rebrand gives that reputation a visual identity worthy of what comes next. As their creative partner, we are committed to ensuring every asset they put into the world reflects the standard of excellence their clients have come to expect.
Need clarity, speed, or structure?
Let’s build the design infrastructure to match your ambition.