a16z Fintech

In response to a new firm thesis and strategic expansion plans, as a creative agency for venture capital, we spearheaded this brand evolution initiative across many of the firm’s verticals. Recognizing the importance of preserving the brand’s rich history, we partnered with the Fintech vertical’s internal team to develop a fresh and modern brand identity. This collaborative process adhered to established firm-wide brand guidelines, ensuring a consistent and recognizable brand experience for all stakeholders.

Through an iterative exploration process, we brainstormed various brand concepts and their practical applications. Keeping the Fintech vertical’s core mission at the forefront “to revolutionize financial services“ we crafted a modern brand identity that visually communicates this progressive approach. This new identity effectively positions the Fintech vertical as a leader in driving innovation within the financial landscape.